With a business website, the most important is the results. Outputs and outcomes.
Let me share my story on how I come to niching my career in helping a businesses grow through effective business/marketing websites.
I've spent years experimenting and refining my process. Volunteering at Catholic charismatic events is where I started in design. Getting a bachelor's degree in architecture from UST opened my way of thinking around how people's lives are shaped by physical spaces. Diving head-first into the advertising industry molded me on how to market and sell to target customers through experiential events and branding. I then shifted my career to a digital startup company. The Information and Technology field made me feel at home when I learned about design thinking and its iterative process.
Seeing the potential of Webflow, I studied it like crazy. After a few weeks, I was able to create a live business website for a client in just 2 weeks without a background in coding. My client waw more than happy. I was able to deliver the website project fast, provide on-brand web design and more importantly, HUGE results in converting visitors into customers.
I guess my journey led me to my Ikigai
; to design the better, faster, together.